Wednesday, October 7, 2009
Burger King Going "Futuristic"
I read an article today about Burger King remodeling 12,000 locations to be more "futuristic." This got me thinking to how much it would truly drive sales. Yes, at the beginning it may draw more people in to check it out but in reality, I think once the hype of the new layout dies down, so will the sales. The article states 2/3's of a fast food restaurants sales is from take out and drive through. This makes complete sense to me. I cannot remember the last time I sat inside a Burger King let alone any fast food restaurant for that matter. I feel Burger King will have to develop another marketing idea to put into place once the hype over the new lay out dwindles. People do not have time to sit in a fast food restaurant. Typically when a person eats fast food it is because they are on their way somewhere or do not have time to eat something else. Personally, when I go out to eat (and want to eat in the restaurant) I want to spend my time somewhere that does not smell like a fryer and somewhere you can get a good meal and just relax. Plus, I think there is too much competition elsewhere for something like this to really draw in a crowd for a significant amount of time. Think about how every fast food chain has a dollar menu.. people who typically do not go to Burger King may go there once to check it out but then go back to their normal eatery of choice. But who knows, maybe when I see the new layout I will become a Burger King junkie, I guess only time will tell!
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