Has Cause Related Marketing Gone Too Far?

I recently read an article highlighting the mass amounts of "pink" logos and products during October. The author felt many people are being guilted into buying these products because they think part of the proceeds will go to breast cancer research. This author was very negative to the idea of cause related marketing and stated it does not change anything, well... I completely disagree. Yes, I do realize the 10 cents or however much that comes from me buying a product may not change the world, but at least it is something. I feel strongly about cause related marketing because it benefits the company and the cause. Even if people do not buy that particular brand they may this month to give back and it also brings awareness to people who are not buying the brand of the disease/issue. I think its important to not only emphaisize the importance of the awareness of these problems the brands are supporting but to realize there are many positives coming out of this: more funding to problems in society, awareness for those problems and even stretching it farther would be stimulating our economy because you are buying the product. I will admit, I am persuaded to buy products that benefit an organization even if they do cost a little bit more and even if I don't necessarily need it just yet. So in reality, it is an extremely smart idea and I am happy to see all the pink around this month!