In class on Tuesday, we talked ways to market a product and gain awareness of a brand. We briefly discussed the use or characters to see a product. I don’t think I have realized how many brands use this until after class. You have the “Pillsbury Doughboy,” “Jolly Green Giant,” the Camel for the cigarettes and “Mrs. Butterworth”.. just to name a few. Then you have all the Disney characters and whatever other cartoons there are out there that have their pictures plastered all over cereals, clothes and toiletries. It is amazing how marketers can take a well known character and sell a product. I feel this targets mostly the children but the parents as well because they change what they are typically using to please their children. I mean come on.. so Crest toothpaste came out with a new “Hannah Montana” flavor, wouldn’t it be worth the extra however many cents to not have to listen to your child complain about brushing their teeth? Absolutely!
Characters sell products.
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