Can Oprah Be Used as a Marketing Tool?

This past weekend, I came across an article about Oprah being the most positive PR and Marketing leader. To me, this completely makes sense espcially having people who are that influencial; like Michelle Obama and Oprah. Anything these two women do in the public eye is seen and picked apart. Any product, book or even guest Oprah talks about makes people go crazy. Many of the books she has used for her book clubs have hit the number one best selling lists. Its insane how influential one person can be on so many people. I feel if you could get your product to be endorsed or even appear on the Oprah Show you would have great success with your campaign. She has an impeccable track record with products and anyone would be lucky to have someone as influencial as her endorse their campaign.