Coca Cola #1 nine years running?

Recently I read an article on prweek.com about Coca-Cola being Interbrand's Best Global Brands list of the top 100 brands for the ninth year in a row. When I first read this I was a bit taken back. Instant thoughts of "how can that be" raced through my head. I read this statement over and over then it hit me. No, I have not been all over the world but the few places I have been did indeed have Coca-Cola. And if you think about it, Coca-Cola has so many products and genius marketing ideas its no wonder it has been number 1 for the past 9 years. I thought back to some commercials.. who can resist the polar bears drinking Coke commercials at Christmas time or the endless events and organizations they sponsor. How many times have you taken your family to the local zoo and brought coke cans to receive a discount? My family has done this many of times. Coca-Cola has a way of relating to everyone in the world. Many people use the term "coke" when the are asking someone if they want a soda. To me, this is a definite symbol of how prevalent Coca-Cola is in our society. Its the same as asking someone if they need a Kleenex or Q-tip when you are talking about tissues and cotton swabs.

Coca-Cola is a brand that will stay prominent in our society during our lifetime and probably our children's lifetime. I only hope when I graduate and work for a company they are capable of developing campaigns to the level.