Can Oprah Be Used as a Marketing Tool?

This past weekend, I came across an article about Oprah being the most positive PR and Marketing leader. To me, this completely makes sense espcially having people who are that influencial; like Michelle Obama and Oprah. Anything these two women do in the public eye is seen and picked apart. Any product, book or even guest Oprah talks about makes people go crazy. Many of the books she has used for her book clubs have hit the number one best selling lists. Its insane how influential one person can be on so many people. I feel if you could get your product to be endorsed or even appear on the Oprah Show you would have great success with your campaign. She has an impeccable track record with products and anyone would be lucky to have someone as influencial as her endorse their campaign.

No Ads for Twitter

Twitter has announced it will no longer allow ads on its websites for the rest of 2009. This is a bit shocking to me because advertisements seem to be what support any website. Currently, I work dor Cox Ohio Media, specifically Dayton Daily News and I know first hand how important advertisements are to print and to the web. Twitter feels they need to develop how they will make a profit before they start placing ads on the website. I hope this does not hurt them in the long run.

Coca Cola #1 nine years running?

Recently I read an article on prweek.com about Coca-Cola being Interbrand's Best Global Brands list of the top 100 brands for the ninth year in a row. When I first read this I was a bit taken back. Instant thoughts of "how can that be" raced through my head. I read this statement over and over then it hit me. No, I have not been all over the world but the few places I have been did indeed have Coca-Cola. And if you think about it, Coca-Cola has so many products and genius marketing ideas its no wonder it has been number 1 for the past 9 years. I thought back to some commercials.. who can resist the polar bears drinking Coke commercials at Christmas time or the endless events and organizations they sponsor. How many times have you taken your family to the local zoo and brought coke cans to receive a discount? My family has done this many of times. Coca-Cola has a way of relating to everyone in the world. Many people use the term "coke" when the are asking someone if they want a soda. To me, this is a definite symbol of how prevalent Coca-Cola is in our society. Its the same as asking someone if they need a Kleenex or Q-tip when you are talking about tissues and cotton swabs.

Coca-Cola is a brand that will stay prominent in our society during our lifetime and probably our children's lifetime. I only hope when I graduate and work for a company they are capable of developing campaigns to the level.